Part 2 will cover five more top technical trends of 2023 for small businesses.

6) Human Resources Software

As remote working became more commonplace during the pandemic, small businesses found it very hard to remain connected with their employees while providing the assistance they needed. As a result, solutions offering comprehensive human resources systems became available to fill this gap and establish a system of engagement.

7) Influencer Marketing Increasing

There has been a massive growth of influencer marketing the last few years. This approach allows you to connect with clients or customers and establish a foothold in your field of endeavor or market. The next decade should see continued significant growth.

8) Remote Work Adoption

New technologies are allowing businesses to more easily adopt remote work environments. As they do, they are discovering that this new work culture can be very effective even for small businesses. Employees have reported that their productivity has improved significantly working from home due to flexible working hours. In addition, potential hires are attracted to organizations that offer remote work as an option.

9) Social Media Advertising 

Advertising via traditional media, including newspapers, radio, and television, has been surpassed by social media. This is because social media advertising is perceived to be more effective at reaching a target audience. Many small businesses have found this approach to be affordable and effective in establishing their brands.

10) Work Management Solutions

Nowadays managers are overburdened by administrative and supervisory responsibilities. This problem is probably more acute for small businesses. Work management solutions such as Basecamp and Slack can give them a hand. They offer features such as activity and time tracking, daily reports, and integrations with office software. Accountability can be improved by making it more efficient to track the contributions of individual employees.

Alpha Business Support

Choosing an expert computer technology-support provider is an important decision for your business. Alpha has been a trusted partner of many companies in the Washington, D.C., Baltimore, and Annapolis areas since 1990. For affordable client-focused network consulting services and solutions, please call Alpha today at (410) 295-9500.